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TikTok is introducing a updated setting that permits them to reduce the quantity of AI-created media appearing in their timelines. This initiative comes as the company announced that it presently contains over 1 thousand million AI videos.

Testing and Rollout

This change is in a pilot phase over the following weeks before a widespread launch. This development comes amid a increase in AI-generated material, fueled by new content generation software.

AI Content on Other Platforms

Studies have shown that nearly one in 10 of the quickest rising video streams on another major platform only show AI-generated videos. A considerable share of this output is considered “AI slop”, a phrase for poor-quality, bulk-generated content that is frequently nonsensical or bizarre.

Our research shows that many people like content produced via AI tools, including AI artwork to educational videos, and we aim to offer the community the power to see more or less of that, based on their own preferences,” commented a platform representative.

Scale of AI Content

The platform disclosed that there are now 1.3bn videos on its service identified as artificially created. In total, over 100 million pieces of content are uploaded to the service daily, making AI content a limited part of its overall inventory.

How to Adjust Settings

Users will be capable of limit or boost the amount of artificial media they watch by accessing the topic control setting in the app and choosing the AI content topic. Additional categories that are already be adjusted under the tool cover news, style, aesthetics, and choreography.

Content Labeling and Policies

The platform’s policies oblige content makers to identify “realistic” artificially created content, and it bans malicious AI impersonations of public figures or critical incidents. Any realistic artificial content that is without a tag can be deleted under its user guidelines.

Furthermore, the platform will henceforth add an artificially created watermark to content made using its own AI tools, or flagged by an industry-wide initiative for identifying content made by AI. This action is intended to deter users from trying to evade the disclosure requirement.

AI Literacy Programs

TikTok is additionally introducing a $2m educational fund for professionals and institutions to create informative material about responsible artificial intelligence. This project will assist charitable organizations focused on teaching programming and robotics.

Platform Protection

TikTok has supported its moderation strategy, during discussion over proposals to lay off a large number of content moderators in the UK. TikTok is expected to reduce a significant number of roles in its trust and safety division in the UK capital, with trade unions and online safety experts expressing worry that people are being substituted by machine-led review.

A company official stated that people-led review would continue to be important, but automated tools can shield workers by filtering out the most graphic content prior to it has to be seen by humans. The platform stated a 76% decrease in explicit and harmful content reviewed by human moderators over the previous year due to reliance on its automated systems.

“We think that it’s essential to combine people and machines to ensure user safety,” the official commented. “We’ll have people as part of that process, but we further consider it’s extremely critical to limit contact with dangerous material as quickly as possible, which is where a extensive automated help is making a difference process content quickly.”